BlackBerry, the buzz that revolutionized email communication on the move (push mail) has been rocking the mobile industry for quite some time now. And the buzz intensifies even more with the launch of a new BlackBerry handset where the press becomes busy and its stocks show some marvelous performance. The phone has now become a part of the corporate identity and a person’s corporate look as well. The general public, especially in developing countries is held in awe at the site of a person holding a BlackBerry as it makes a different, confident and classy statement. Also, the ringtones set on a BlackBerry enhance the statement, marking the character of the phone user. Setting the BlackBerry ringtone itself is an relatively easy task as shown in the blackberry ringtones.

In a world filled with mobile phones, the ringtones these days, can make a statement about the person. The kind of ringtone a person uses, its sound level, what it signifies, all are visible yet subtle factors that can tell a lot about the person. If the ringtone is from a TV show, it may very well point at the influence TV has had on the person’s life; if it is some latest pop song, the person might as well be either energetic or hyperactive; a Vivaldi may signify a civilized demeanor; maybe the person with a default ringtone is hiding his/her true identity or maybe the jazz emanating from the phone signifies that the person is trying to rediscover himself or herself. The study goes deep and can point to various possibilities.